Posted 1.15pm UK time

Jordan Peterson is, yet again, making headlines. This time it’s for announcing his new book, which will be a follow-up to his bestselling 12 Rules For Life.

But it isn’t the announcement itself which is making headlines; it is the reaction that it’s drawing from Penguin (the book’s publishers) staffers that is making waves.

According to reports, staff have ‘broken down into tears’ upon hearing the announcement of his latest project — citing Peterson’s ‘white supremacy’ for their emotional spasm. Let’s hope that Penguin doesn’t cave to this ridiculousness as the story develops.

Photo by Gage Skidmore on Flickr.