Why is the French election “Macron vs far-right Le Pen” , not just “Macron vs. Le Pen”?

IF media organisations such as the BBC wish to undermine the credibility of a figure in the public sphere, they tend to attach a health-warning to their name.

Jeremy Corbyn supporters would complain in large numbers about his name routinely being awarded prefixes such as “radical left-wing MP” or “hard-left” by broadcasters and headline writers. These may be accurate descriptions, but when his opponent’s politics were not mentioned at all, there was a clear slant in the reporting to present one side as fringe.

Currently, Marine Le Pen, candidate for the French Presidency, at the sharp end of an election campaign, is regularly being described as the “far-right Le Pen” by the BBC. Her rival, the current President, Emmanuel Macron, is referred to by his name only, and one would be forgiven for not really knowing what his political vibrations are based on the same headlines and articles. Le Pen, not considered to be “far-right” by the majority of the French population according to polling, gets a pejorative introduction before she is mentioned. Macron is presented neutrally (and, as a result, positively).

All media organisations have biases. But the BBC claims uniquely not to. In which case, why is the French election “Macron vs the far-right Le Pen” and not just “Macron vs. Le Pen”?